1940: General Electric Radios Catalog Brochure - Barnard, Sumner & Putnam Company

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1940 General Electric tri-fold type catalog brochure showcasing its new models from that time. The brochure has a fold-out structure so that there is a half-poster side, a full fold-out poster side, and three individual folded panels.

The brochure is stamped as having been provided to customers of Barnard, Sumner & Putnam Co. likely of Worcester, Massachusetts. The Stamp reads "Electrical Appliance Dept. Dial 4-4121 3rd Floor Barnard, Sumner & Putnam Co."

The 3-panel is about 10" wide x 6.5" tall. Half-foldout size is 10" wide x 13" tall. Fully folded out is 20" wide x 13" tall.

The brochure is printed in brown ink on somewhat glossy white paper. One of the themes or slogans of that time is "PLUS VALUE" and that logo appears throughout the brochure.

The lead single panel reads:

"NEW 1940 GENERAL ELECTRIC RADIOS - SUPER BEAM-A-SCOPE - No Aerial! No Ground Connections! TELEVISION - Audio or Phonograph KEY - MORE FEATURES... TUBES... PERFORMANCE... BEAUTY"

The back panel is stamped with the department store information and also reads:

"See The GE 'House of Magic' - New York - San Francisco - 13-9623 - 750-M-6-39 - WHEN REPLACING RADIO TUBES SPECIFY GE PRE-TESTED RADIO TUBES"

The other back panel shows off a series of "Carryabout" portable radios:

"Take Your Programs With You Wherever You Go! NO AERIAL! NO GROUND! NO CONNECTIONS OF ANY KIND! SELF-CONTAINED POWER SUPPLY!"

And includes specifications for models HB-402, HB-403, GB-400 and the HB-408 Radio-Phonograph.

The inside 3-panel foldout asks the buyer "Before You Buy Any Radio":

"X-RAY IT INSIDE AND OUT FOR THESE PLUS-VALUE FEATURES:

New Super Beam-A-Scope - New Television Audio or Phonograph Key - New Dynapower Speaker - New Super-powered Receiver Chassis - New G-E Tone Selector - New Floodlighted Station Finder - New Sight Angle Visualux Dial - New Feathertouch Tuning - New Improved Tone Monitor Circuit - Glamorous Cabinet Styling - ONLY G-E RADIO HAS THEM ALL"

The half-poster (6-panel) foldout shows off four of the floor or cabinet models, "More For Your Radio Dollar". Models H-87, H-77, H-116 and H-625.

The full poster (12-panel) center foldout features some table models, record players, and radio-phonograph combinations. Table models H-400, H-500, H-510, H-520, H-600, H-634, H-640, H-73, H-610, H-620, H-630, H-631, H-632, H-633, and GB-401, a Farm Battery Operated Radio.

The record players include models GM-11 and HM-3. They are advertised as "WIRELESS RECORD PLAYER - NO WIRES, NO CONNECTIONS TO RADIO"

For the Radio-Phonograph Combinations, there are models H-78, H-118, H-79 and H-638. 

There's also an automobile mode: GA-62.

The slogan at the bottom of the center foldout intones: "LET YOUR EARS AND EYES DECIDE"

Resources that may fill out the history or context of this piece:

The Collector's Guide to Antique Radios by Marty and Sue Bunis

Adventures in Electronics publ. by General Electric

General Electric Radio Service Notes for 1935-1939 publ. by General Electric

Radio Service Guide Volume III: 1946 to 1961 publ. by General Electric

THE ABC'S of Radio, Written So You Can Understand It publ. by General Electric

America's Largest Electrical Workshop publ. by General Electric

Most-Often-Needed General Electric Radio Diagrams and Servicing Information by M. N. Beitman

Radios of the Baby Boom Era, Volume 3 (General Electric to Monitoradio) publ. by Prompt Publications

Wireless: An account of the general principles underlying the modern magic of Wireless reception by C. L. Boltz

His Master's Voice in America: Ninety Years of Communications Pioneering and Progress by Frederick O Barnum III

Empire of the Air: the Men Who Made Radio by Tom Lewis

Radio Troubleshooter's Handbook by Alfred A. Ghirardi

1915: Ready Reference Calendar of Banking - 16-Page Yarnbound Chapbook from Brown & Bigelow

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1915 Chapbook or pamphlet meant to serve as a calendar and guidebook for banking and personal finance.

Published by Brown & Bigelow, a company founded in 1896 by Herbert Huse Bigelow and Hiram Brown. Printers of calendars in Boston, Massachusetts. The company is now headquartered in Minnesota. The company itself has quite a colorful history and is worth looking up for some notable episodes and works published.

"READY REFERENCE CALENDAR OF BANKING

Published by this institution exclusively for the convenience and assistance of our many friends, containing facts and a few figures that are of especial interest to all.

COMBINED WITH DAILY MEMORANDA FOR THE YEAR

We recommend your careful perusal of this Ready Reference Calendar of Banking. We hope that it may be favored with a convenient place on your walls. We ask that we be remembered when you have any financial transactions or need the services of our modern banking institution."

16 pages, 6" wide by 9" tall, bound with staples and yarn.

The centerfold is a gallery of United States presidents. Each page has a calendar month and topics of finance.

Topics include: Opening An Account, Joint Account, Identification, Deposit Slips, Checks, Endorsements, Interest, Certificate of Deposit, Certified Checks, Notes, Exchange, Protest, Drafts and Acceptances, Overdrafts, Domestic Drafts and Cashiers' Checks, Letters of Credit, Loans, Lost Paper, Forgery, Deeds, Abstracts, Mortgages, Wills, Executors, Administrators, Trustees, Stocks and Bonds, Bills of Lading, Law of Contracts, Interest Table, Value of Foreign Monies, Personal Income Tax Law.

Resources that may fill out the history or context of this piece:

Remembrance Calendars publ. by Brown & Bigelow

1968: Condensed Souvenir History of New Orleans - Toye Bros. Gray Line Guides - Homes Printing Company Booklet:

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1968: Condensed Souvenir History of New Orleans for our Tourist - As Presented by Toye Bros. Official Gray Line Guide, The Gray Line Motor Tours, Inc.

5" wide x 7" tall, staple bound, full color glossy throughout. Printed by Homes Printing Co.

The back cover advertises: "Fabulous, Exciting, Naughty by Night! Purchase tickets from your tour conductor of authorized agent in hotels and motels. Be sure to join Gray Line's night life party for a gala night on the town!"

Toye Bros. was the taxi and shuttle company that held the local franchise for the Gray Line tour buses. Pamphlets like this, besides being informative, were meant to funnel tourists into attraction packages and venues favored by the tour companies.

Resources that may fill out the history or context of this piece:

Condensed Souvenir History of New Orleans for Our Tourist Gray Line publ. by Gray Line Guides (1968)

New Orleans on Parade: Tourism and the Transformation of the Crescent City (Making the Modern South) by J. Mark Souther

Creating the Big Easy: New Orleans and the Emergence of Modern Tourism, 1918-1945 by Anthony J. Stanonis