1968: Condensed Souvenir History of New Orleans - Toye Bros. Gray Line Guides - Homes Printing Company Booklet:
1968: Condensed Souvenir History of New Orleans for our Tourist - As Presented by Toye Bros. Official Gray Line Guide, The Gray Line Motor Tours, Inc.
5" wide x 7" tall, staple bound, full color glossy throughout. Printed by Homes Printing Co.
The back cover advertises: "Fabulous, Exciting, Naughty by Night! Purchase tickets from your tour conductor of authorized agent in hotels and motels. Be sure to join Gray Line's night life party for a gala night on the town!"
Toye Bros. was the taxi and shuttle company that held the local franchise for the Gray Line tour buses. Pamphlets like this, besides being informative, were meant to funnel tourists into attraction packages and venues favored by the tour companies.
Resources that may fill out the history or context of this piece:
Condensed Souvenir History of New Orleans for Our Tourist Gray Line publ. by Gray Line Guides (1968)
New Orleans on Parade: Tourism and the Transformation of the Crescent City (Making the Modern South) by J. Mark Souther
Creating the Big Easy: New Orleans and the Emergence of Modern Tourism, 1918-1945 by Anthony J. Stanonis